Your products aren’t CRaP*: the benefits of a hybrid account on Amazon
Brands selling on Amazon are largely split into Vendors and Sellers — but for some lucky brands, the hybrid option is also available: the best of both worlds.
The best of which worlds?
Both the Vendor and Seller programs have their own pros and cons, which suit different businesses.
As a Vendor, Amazon effectively buys your product from you and sells it at a price they decide. In return you get guaranteed distribution, protection from suspension, no VAT headaches, and access to special programs.
Sellers have plenty of benefits too. The main one is being able to control your own prices, but you also get a little less hassle and lower fees, and a vast amount of analytics data from your sales.
They’re pretty much completely separate from each other, run within Amazon by different teams and algorithms.
With hybrid, you can hold a Vendor account and a Seller account together, reaping the benefits from both.
Why would you go for hybrid?
You have more control over your stock and prices. Sometimes, as a Vendor, Amazon decides that your products aren’t profitable (based on the market prices — the buy box is too low, and/or logistics costs are high), and…
