Your products aren’t CRaP*: the benefits of a hybrid account on Amazon

Jérôme de Guigné
3 min readFeb 26, 2020
Selling in two ways is trickier to manage, but has plenty of benefits. Pic by fullvector on

Brands selling on Amazon are largely split into Vendors and Sellers — but for some lucky brands, the hybrid option is also available: the best of both worlds.

The best of which worlds?

Both the Vendor and Seller programs have their own pros and cons, which suit different businesses.