What your reviews tell you about your Amazon business

- Written by Ellen Sipp-Paris, eComEngine

Every Amazon seller understands the urgent need to get more product reviews. It’s no secret that items with plenty of positive reviews receive more sales and better placement on Amazon’s selling platform.

But in the mad dash to boost your review numbers, it’s easy to forget about the wealth of information that they actually contain. One of the easiest — of the frustratingly few, might we add — ways to touch base with Amazon shoppers is to read their reviews about your…