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US sellers: drive up your clicks with Posts, Amazon’s FREE social media tool
If you’re selling on Amazon in the US, you should be using Amazon Posts.
Our clients love it — it’s great for brand awareness, it’s free, and it’s a great opportunity to showcase your content in a less sales-y format.
What is Amazon Posts?
Posts allow your customers to “explore your products with a free, immersive, image-first experience,” says Amazon.
The idea is to show your products in action — in realistic settings to inspire shoppers and persuade them to browse your feed.
It’s Amazon’s version of social media: Posts consist of an image, a caption and a link, and appear on detail pages, in feeds for related products, and in category-based feeds, as well as on your own Brand Store as a sub-page.
Amazon automatically places Posts based on relevance and customer engagement. There’s a good chance they’ll end up on your competitors’ detail pages, so they’re great for ‘competitor conquesting’ — and will allow you to defend your own product detail pages from competitors.
What’s the idea behind it?
The idea is to create a Twitter or Instagram-style experience. Amazon encourages brands to post the same product-focused content they already post…
