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Top 4 Tips to Get Reviews on Amazon

Jérôme de Guigné
5 min readJul 19, 2022

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How important are customer reviews to online shoppers? Very important, as it turns out.

Online reviews are the modern media word of mouth, where people provide feedback on products and share their recommendations. They are immensely powerful and can considerably impact how your business is perceived.

Customer reviews are critical to Amazon sellers. As the world’s largest eCommerce platform with 9.7 million sellers worldwide, reviews can help them stand out in this overly-saturated market.

The statistics speak for themselves:

  • 79% of users are more likely to buy products with higher ratings and better reviews.
  • The purchase likelihood skyrockets by 270% when a product posting has at least five consumer reviews.
  • Reviews significantly boost all products, but higher-priced items experience the most significant jump in conversion rates (380% increase) than lower-priced items (190%).

Achieving a high review count has become a crucial decider to the long-term success of an Amazon seller.

If you are an Amazon seller, the first thing you need to understand is why consumers leave reviews in the first place.

Motivations behind Amazon customer reviews

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