TikTok-style shopping: Introducing Inspire, Amazon’s brand-new social feed

Jérôme de Guigné
3 min readJan 9, 2023

- Written by e-Comas Team

Amazon has been dabbling in social commerce for a while now. Its Posts feature allows customers to browse their favourite brands Instagram-style, while Amazon Live has proved a brilliant challenger to YouTube, livestreaming and shopping TV models.

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