The year in e-Comas: Our highlights of 2022

It’s been another big year for e-Comas.

What was not so long ago a little start-up is now a major eCommerce agency, recognised by Amazon and the industry, and growing every year (we doubled our team in 2022!).

Here’s a run-down of what we’ve been up to, with huge thanks to all our clients, our friends and partners in the industry, and our brilliant team, for a successful year at e-Comas.

Clients’ success

We’re incredibly proud of our clients and of the brands we have the privilege to work on. And we love to share successes and learnings from working with them:

• The success of Early Prime in October, especially in Spain and Italy. For instance, on a famous footwear brand, we saw an ROI of 100 on the retail media investment and incredible sales growth (up to 500%).
• Plugging our customers into Amazon Marketing Cloud (AMC), we managed to get insights into customer journeys. For example, for an automotive brand, we found out that customers were converting better after 7 views of our campaigns, changing our approach towards our campaign organisation, and improving our conversion by 10%.
• Premium A+ is becoming available for free to more brands. We’ve seen great results on product pages like here in Italy for Kerasilk. Step by step, the conversion has improved by 5–10%.

More than ever, the use of technology has been key to delivering key results: thanks to Pacvue ‘s Day Parting automation, we ensure that budget is only deployed at times of the day with high CVR. For one of our clients, for example, this brought a 31% decrease in TACOS in only three weeks and in just a couple of clicks! This shows how important it is to have the right tools in place.

For the electronic brand Tellur, during Q4 with a complete rework on their sponsored ad campaigns, the sales increased by 121% while investment (TACoS: ad spend divided by total sales) have decreased by 42% — showing that advertising is an art that can provide savings and sales growth: the essence of what we strive to deliver to all our customers.

We’re very proud of our team for hitting these goals, and for having such great clients!