The role of artificial intelligence in eCommerce

Jérôme de Guigné
6 min readJan 23, 2023

- Written by DataHawk

Artificial Intelligence (AI) is revolutionising the way eCommerce businesses operate and interact with customers. From automated customer service to personalised product recommendations, AI is helping eCommerce companies increase efficiency, improve customer satisfaction, enhance product search and discovery, and drive sales.

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