The role of artificial intelligence in eCommerce
- Written by DataHawk
Artificial Intelligence (AI) is revolutionising the way eCommerce businesses operate and interact with customers. From automated customer service to personalised product recommendations, AI is helping eCommerce companies increase efficiency, improve customer satisfaction, enhance product search and discovery, and drive sales.
Incorporating AI technology into the eCommerce pipeline offers many advantageous opportunities for optimising mundane business processes. But it’s just as important to consider the potential pitfalls associated with AI before adopting such practices as they can significantly impact the success and efficacy of the AI implementation.
How AI is influencing eCommerce
Among the many ways AI technology impacts the eCommerce industry, five areas, in particular, have been entirely transformed by AI. These areas include improved customer experience via chatbots, more effective marketing campaigns thanks to personalisation, enhanced inventory management through predictive analytics, competitive pricing strategies based on sales forecasting, and product listing optimisation from machine learning technology.
