Surfing the third wave of online advertising: 5 steps to retail media success in Europe

Jérôme de Guigné
5 min readSep 1, 2022

Retail media continues to boom year on year.

Known as the third wave of online advertising, it has quickly caught up with search and social media advertising, represented by the likes of Google and Facebook, to become one of the biggest marketing opportunities online.

--

--