Streamline your processes and create custom catalogues: 3 Salsify features you never knew you needed

Jérôme de Guigné
4 min readJun 7, 2022

At e-Comas we love Salsify. It’s a fantastic Product Information Management (PIM) platform for centralising your content, ensuring wherever your products appear online, the information attached is entirely up-to-date and consistent. It saves you loads of time, and helps you win on the digital shelf.

These days everyone shops around. When consumers are shopping for products, they’ll check prices and other information everywhere — across multiple websites and in-store too. So it’s so important to ensure your PIM is up to scratch: consistency is one of the most obvious markers of a professional, reputable brand.

You can boost your brand, keep customers happy and drive conversion by using Salsify to centralise all of your product content.

Salsify also offers many special features, allowing you to enhance your product listings and streamline your operations, too.

Here are three of the big ones, which our clients use all the time.

Enhanced Content

Also commonly known as A+ or ‘below the fold’ content, Enhanced Content (EC) allows Amazon sellers to create an engaging consumer experience that drives conversion.

The benefits of having EC are massive. Consumers almost expect to see it these days; you’ve probably gone to buy a product on Amazon yourself, and scrolled down looking for it without even thinking.

As well as providing consumers with more information, good EC gives a feel not just for the product but for the brand as a whole. It can also help the consumer’s sense that the product or brand is reputable and legitimate, giving them peace of mind and making them more likely to convert.

What does Salsify’s EC feature do?

Salsify’s intuitive, easy-to-use EC tool allows clients to create an engaging consumer experience that drives conversion. It provides templates that are proven to attract consumers, gathering the meaningful modules into an attractive layout in just a few clicks.

Clients can also apply the same template to many products, saving a lot of time on manual creation…

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