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Start building your livestream following today: our 5 steps to getting started on Amazon Live

Jérôme de Guigné
4 min readMar 22, 2022

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In a recent blog we talked about Amazon Live — what it is, the benefits of it, why you should try it. The ‘what’ and the ‘why’.

Here we present the ‘how’. This is our guide to getting started on Amazon Live.

How do I get started on Amazon Live?

It’s very simple. Five steps:

1: Download the Amazon Creator App.

It’s a great app with lots of built-in tools to build and enhance your stream. You log in with your existing Seller Central/Vendor Central account. That bit’s easy. Any Seller or Vendor selling on Amazon in the US can use Amazon Live — you just need to be enrolled in Amazon Brand Registry.

2: Schedule your Amazon Live stream with the app.

Again, easy. Just pick a date and time — preferably one when your viewers will be most likely to watch. And tell your intended audience it’s happening, with social media marketing and advertising.

You’ll be livestreaming from the Creator app, on the same device. Amazon asks that you put your device in ‘do not disturb’ mode while you’re streaming, and you should make sure your battery’s fully…

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