Spend money to make money: the four best ways to advertise your Amazon listings

By far the quickest way to grow on Amazon is to advertise.

Our clients don’t always like to be told this, but you have to spend money to make money — and advertising your Amazon listings is usually cost-effective and can see a return on ad spend (ROAS) very quickly indeed.

And there are plenty of ways to do it. You’re not limited to sponsoring your listings so they come higher up in search: there are lots of ways, on Amazon and off Amazon, to drive traffic to your products.

These are our favourite ways to advertise.

Sponsored Ads

Also known as PPC (pay-per-click) or CPC (cost-per-click), Sponsored Ads are the classic advertising method on Amazon — and still hugely effective.

It’s a simple model: you decide on your budget, so you never spend more than you want to. You only pay when someone clicks, so you know people are seeing your products.

And it’s keyword-based advertising: your ads appear on search pages, in front of an audience who are already shopping. Shopping for products like yours.

It’s probably the most effective form of advertising ever invented.