For any business with a large number of products to sell or multiple endpoints where they sell those products, product experience management software (PXM) can save a huge amount of time.
More importantly, it gives a high level of consistency, and therefore quality, to your brand.
Salsify is our favourite PXM tool. It allows you to centralise all your listings content, ensuring it’s all correct and consistent, which ensures your brand looks high-quality and professional and helps you win on the digital shelf.
It allows you to publish your content to Amazon, Shopify, and other marketplaces quickly and easily. But what does that look like in practical terms?
In this blog we’ll take you through a couple of Salsify’s major back-end functions, to give you a sense of how it works.
The two pillars of Salsify
There are two pillars to Salsify. The first is as a product information management/digital asset management combination in which to upload your complete listings content, making sure all the product information for each product is in one central location, in your brand language.
The second is syndicating those listings to the different endpoints: Amazon, Walmart, Shopify, your own eCommerce platform, etc. Salsify allows you to do this as easily as possible, formatting the listings so they appear correctly, following the requirements and conventions of each platform.
You are able to view in Salsify each channel your content appears on. In each channel, among other features, you will find:
- Product selection for that channel
- Readiness report, indicating if you have the minimum required information to submit your content
Following the rules
Different platforms require your content to be formatted differently. Salsify allows you to do that as quickly and easily as possible, using rules.
Amazon, for example, requires very strict values to ensure your content — such as your bullet points — is displayed…