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Prime Day 2022: What you need to know about Amazon’s big event
It’s not your average sales day. It’s not even one day. Prime Day is serious business for Amazon, and serious business for any brand that’s hot on its Amazon strategy.
It’s becoming the biggest sales event of the year not just for Amazon, but for all retail: a 48-hour sales bonanza that serves as an ideal launch point for a lot of brands.
Lady Gaga saw its potential in 2019 when she used Prime Day to launch her cosmetics brand Haus Laboratories, as part of its unique Amazon-exclusive debut. Customers were able to preorder the products ahead of their official launch on Amazon two months later.
Haus Labs has since used Prime Day to offer huge discounts — 30% off in 2020, 60% off in 2021 — contributing to its massive success: already one of the world’s biggest beauty brands, it was the third biggest-selling celebrity brand of 2020.
Use Prime Day well and you could be the Gaga of your own sector.
When is Prime Day 2022?
Amazon Prime Day 2022 will take place on Tuesday 12 July and Wednesday 13 July, with early deals starting from 21 June.
