Optimising Retail Media to Drive Results in 2023: Tips for Success

Jérôme de Guigné
6 min readJan 4, 2023

- Written by Pacvue Team

Forget what you heard; 2022 was yet another strong year of growth for eCommerce brands selling on Amazon. Especially for brands selling during the Cyber 5 holiday period.

Seventeen million more Americans shopped in-store and online during this year’s Cyber 5 period than the year prior, and Pacvue’s…