Not just information, the whole experience: why we work with Salsify

Jérôme de Guigné
3 min readJan 4, 2022

Consistency is key to good content and high conversion into sales.

All the massive brands you can think of have highly consistent branding, messaging, and even spelling and grammar across their retail channels.

That doesn’t happen by accident. And it doesn’t happen manually, either — you’d need dozens of extra staff, with all their capacity for human error.

Indulge us while we talk about a great business — one of our favourite partners — and how it can help you grow globally.

What is Salsify?

Salsify makes pioneering Product Experience Management (PXM) software.

You may have heard of Product Information Management (PIM). PXM is a much fuller, holistic approach, incorporating PIM as well as enhanced content, digital asset management, insights, syndication, and more.

We’re not just talking about information for your customer. In the age of online shopping, the listings content you put out is often your customer’s entire experience of your product.

Salsify’s PXM tool allows you to manage and optimise that product listings content for Amazon and other eCommerce platforms.

All your content is centralised in one place, and pushed across all your marketplaces.

What does that mean in practical terms?

Salsify helps you win on “the digital shelf” — the collection of diverse and rapidly evolving digital touchpoints used by shoppers to engage with brands.

No matter where they buy — in a retail store, from a social influence post, or on an eCommerce website — a shopper creates their own personalised, digitally-influenced journey.

On the digital shelf, your content is your packaging. Quality and consistency of that packaging have a massive influence on the way people buy, including their engagement and their customer loyalty.

It goes much further than that, though.

It does? Tell us more…

The digital shelf is always evolving, with new channels opening up, and new innovations coming to light. It happens fast, and you can only match that pace with…