Not just information, the whole experience: why we work with Salsify

Consistency is key to good content and high conversion into sales.

All the massive brands you can think of have highly consistent branding, messaging, and even spelling and grammar across their retail channels.

That doesn’t happen by accident. And it doesn’t happen manually, either — you’d need dozens of extra staff, with all their capacity for human error.

Indulge us while we talk about a great business — one of our favourite partners — and how it can help you grow globally.

What is Salsify?

Salsify makes pioneering Product Experience Management (PXM) software.

You may have heard of Product Information Management (PIM). PXM is a much fuller, holistic approach, incorporating PIM as well as enhanced content, digital asset management, insights, syndication, and more.

We’re not just talking about information for your customer. In the age of online shopping, the listings content you put out is often your customer’s entire experience of your product.

Salsify’s PXM tool allows you to manage and optimise that product listings content for Amazon and other eCommerce platforms.