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Last-Minute Prep Tips for Prime Day Success
It’s finally here! After months of delay due to the coronavirus (Covid-19) pandemic, Amazon has announced its Prime Day dates — 13–14 October.
That’s 48 hours for Amazon Sellers and Vendors to leverage the huge audience that Prime Day attracts, increase conversions and maximise profits for Q4.
By this time, you will have already decided whether you’re participating and have your Prime Day strategy in place. But that’s not to say it’s too late to implement some finishing touches to further increase your chances of Prime Day success.
Here are some of our top last-minute tips to help you get the most out of Amazon Prime Day 2020.
1. Take Advantage of Coupons
If you’ve missed the deadline for Lightning Deals this year, Amazon Coupons are another great option to catch the eye of Prime Day shoppers and increase your sales.
Amazon Coupons boost your discounted products’ visibility, as they tag each product with a distinctive discount label. Couple this with Sponsored Product ads and you have an even bigger chance of increasing the visibility of your item — and the likelihood of those all-important sales.
Vendors and Sellers can use Coupons but don’t forget, they become active two days after you create them, so remember to plan accordingly.
