Is your brand protected on Amazon? What you need to know about Brand Registry

Jérôme de Guigné
4 min readApr 18, 2022
Protecting your brand from fraud needs to be one of your biggest priorities.

More than 100,000 businesses across the globe currently use Amazon Brand Registry — and, for those of you who sell on Amazon, it may be obvious why.

As Amazon has grown, becoming the premier eCommerce business platform in the world, protecting your brand from fraud needs to be one of your biggest priorities.

From third-party sellers changing the name of your products to competitors using your brand logo to sell their low-quality items, many things can go wrong if you’re not careful.

Are you determined to protect your brand? Curious about the benefits of Amazon Brand Registry for your business? This blog explore how Amazon Brand Registry can protect your business and the added benefits of the service that will give your business a competitive edge.

What is Amazon Brand Registry?

First launched as a program to help protect your brand from counterfeit products, Amazon Brand Registry has evolved a couple of times since then. The service now offers a whole suite of services to bolster your brand, giving your business a competitive edge.

More than 130,000 brands worldwide have registered for Amazon Brand Registration, and on average, they are reporting a remarkable 99% fewer suspected infringements than before the launch of Brand Registry.

The Amazon Brand Registry membership doesn’t impose any fees. However, some related services, like the Transparency program, are not free.

If you’re not already a registered Brand Owner on Amazon, there are heaps of benefits that make the exclusive program worthwhile.

What are the benefits of Amazon Brand Registry?

1. Protect your brand

Imagine you have invested blood, sweat, and tears into building a consistent brand that customers know and trust, for a third-party seller to come along and change details about your brand or products. Brand Registry can prevent this by giving you extra protection against other sellers.

Once your brand is registered, only you can control how your content appears. This prevents incorrect…