Introducing Amazon’s new Store scheduling feature: Store versions

Jérôme de Guigné
2 min readSep 30, 2020
Amazon Stores provide a brand’s shop window on Amazon

Amazon has rolled out a new update to its Stores feature — Amazon Store versions.

This means you can now create multiple versions of your Store and schedule them to run during specific times of your choosing.

Amazon Store versions helps streamline the way you manage your Amazon Store; a feature we’re sure Amazon Vendors and Sellers will be happy to welcome - particularly with Amazon’s biggest sales days just around the corner.

You can learn about Amazon Stores and why you should have one hereor read on to find out more about Store versions, how it works and the benefits.

How does it work?

With Store versions, you can make your Amazon Store ready in advance for seasonal promotions like Amazon Prime Day (13–14 October) and Black Friday (27 November).

To create and schedule new Amazon Store versions, all you need to do is choose the date you’d like the new Store version to start and select an end date.

The beauty of Amazon Store versions is that it will override your existing version during the set period and will go back to the original version once the end date has passed.

Amazon has created a handy step-by-step guide for using Store versions

What are the benefits?

The new Amazon Store versions is a great time-saving feature.

Before Store versions, you’d have to manually change your Amazon Store to its original design once the season or event had passed. Now, Store versions can do this automatically for you, simplifying the process and saving you the extra work.

What’s more, Amazon Store versions allows you to schedule multiple versions and view your Store’s calendar. Click “show dates of current versions” and you’ll see the schedule of your live, approved and scheduled Stores.

Want to edit versions before they go live or while they’re live? That’s no problem with this new Amazon Store versions feature!

How can I create and schedule multiple versions?

Amazon has created a handy step-by-step guide on how to create and schedule multiple versions of your Store. You can find it here.

Need help or advice on setting up a Store, or with anything else Amazon-related? Contact us today — our expert team will be happy to help.