How to Protect Your Brand on Amazon

Amazon is a vast and ever-evolving marketplace where new opportunities emerge every single day. With more than 197 million consumers worldwide, Amazon is the largest eCommerce platform globally, allowing its 2.5 million third-party sellers to grow their brand.

But, where there is an opportunity, there are also people looking to take advantage of other people’s hard work.

In this blog, we look at the types of threats your brand faces and what you can do to best protect it.

Types of attacks

1. List hijacking

In a nutshell, this is where someone sells a counterfeit or similar version of your product. Having your listing “hijacked” is a major concern among Amazon sellers, with 48% worrying about hijackers creating copycat listings.

A hijacked listing impacts both your customers and your bottom line.

Suppose an unsuspecting customer purchases your product. But instead of receiving the original product from you, your Amazon hijacker gets the sale, and the customer gets an inferior, counterfeit version. Unhappy with their purchase because of the poor quality, the customer leaves a negative review on your listing. You get a bad review for something that you don’t even sell, discouraging future visitors from…