Global growth, metrics and AI: What we learned at Prosper Show 2023

- Written by Jérôme de Guigné

What happens in Vegas stays in Vegas, right? Wrong!

We’ve not long been back from Prosper Show 2023, the major US event for sellers on Amazon and other eCommerce marketplaces.

We don’t like keeping secrets, so here’s an e-Comas round-up of our biggest learnings from the show:

Metrics for the long term

We loved the opening keynote from Cody Griffin of Dr Squatch, talking about the value of TACOS compared to CPA vs Customer LTV.

CPA (cost per acquisition) vs LTV (lifetime value) gives you a big-picture metric of how effective your ads are in the long term, in contrast to TACOS, which only measures a one-time transaction and fails to give you the bigger picture of that customer.

Global expansion

Our own CEO Jérôme de Guigné shared the stage with Jeff Cohen, Tech Evangelist at Amazon Ads, to talk about global expansion strategies on Amazon.

They chatted like old friends about how to scale your business and grow for the future, by employing global branding strategies and tapping into new markets. It was the perfect blend of Jeff’s insider Amazon knowledge and Jérôme’s long…