Ghost Hunting & Keyword Hunting: Thinking Outside the Box for New Opportunities on Amazon

Ghost hunting — it’s a popular pastime in the UK… Who knew?

It involves exploring locations that are said to be haunted by ghosts, such as castles, inns or old country houses, to find evidence of things that go bump in the night.

Ghost hunting in the UK is on the rise, with a growing number of paranormal-themed experiences springing up around the country and increasing sales of ghost hunting equipment.

You might be wondering why we’re sharing this with you. But there’s actually a sensible explanation with a key learning to take away…

Keyword Hunting

While doing some hunting of her own for keywords for an e-Comas client, one of our senior account managers discovered that “ghost hunting equipment UK” is a term that has search volume and sales on Amazon UK.

The client in question is an Amazon brand that sells award-winning LED torches and headtorches. And what’s one thing you need for a successful ghost hunt (other than ghosts)? A headlamp or torch to light your way!

After a bit more research into the popularity of ghost hunting in the UK, related keywords have been added to the client’s listings to test the results.