e-Comas launches complete guide to Brand Registry

- Written by Jess Chapman

We’re proud to announce our new white paper: Owning your brand on Amazon: Why you need Brand Registry.

Launched today, the white paper is a complete analysis of Amazon Brand Registry, detailing all its features — from its IP protection tools, to its enhanced advertising opportunities.

It includes commentary from our friends and partners in the eCommerce industry about why Brand Registry is such a no-brainer for brands selling on Amazon.

Brand Registry: a must

Yes, we’re shamelessly partisan on this one: Brand Registry is a must for brands selling on Amazon.

Protecting your brand and intellectual property from counterfeiters and listings hijackers is an obvious benefit, but there are dozens more.

Sellers that don’t register their brand can only advertise in the most basic way, with basic listings, and are less likely to see their Amazon sales take off.

Enrolling in Brand Registry gives you more sophisticated advertising methods, allows you to enhance your listings content, and…