Don’t stop spending: How to stay profitable on Amazon in a financial crisis

Jérôme de Guigné
4 min readDec 8, 2022

A financial crisis is bad news for everybody.

But savvy businesses can stay ahead in uncertain times. The key is to not let your marketing slide.

Companies that hold their marketing budgets steady, or increase them, during an economic downturn are the ones that bounce back the best, according to the Harvard