Coronavirus and selling on Amazon: are you ready for a second wave?

As lockdowns all over the world are easing, many experts believe there will be a ‘second wave’ of the coronavirus pandemic this autumn.

If that happens, businesses are likely to be affected all over again by the pandemic. But we have an advantage this time: we’ve done it before, we’ve learned lessons, and we can be better prepared.

What did we learn from last time?

We underestimated how bad the pandemic would be, and how long lasting its effects would be.

We weren’t ready with Plan Bs. The pandemic was unprecedented — and you can’t prepare for something with no precedent.

But we have a precedent now — which is a big bonus. Amazon Sellers and Vendors have a better idea of what they need to do.

So what should my Pandemic Plan B be?

There are a few things to consider.

First: sourcing and availability.

Do you have only one source for your products? Can you increase your stock level or find other sources? The shorter the time you have to do this, the harder it is.

Second: logistics.

If your category is blocked by Amazon, can you fulfil orders yourself? Think about the things you can…