Cash in during Q4: How to take advantage of shoppers’ busiest time of year

Jérôme de Guigné
4 min readOct 19, 2021

It’s the most lucrative time of the year!

Q4 is the big one. It presents more sales opportunities for ecommerce businesses than any other time of the year — creating great demand for those sellers on Amazon and other ecommerce platforms who can take the opportunities.

With Halloween, Black Friday, Cyber Monday and Christmas all following each other rapidly, you need to be prepared — and you need to act now.

That’s our first top tip. Here are some others:

  1. Make sure you have enough stock

Seems obvious enough. But there’s no need to try and guess whether you’ve got enough stock — there is various data you can mine to help you with inventory forecasting.

You should be looking at:

  • Last year’s Q4 sales
  • Last year’s top-selling products
  • Your year-to-date sales
  • Your sales in the last three months.

We can recommend some good tools to help you analyse this data and predict your Q4 sales.