Cash in during Q4: How to take advantage of shoppers’ busiest time of year

Jérôme de Guigné
4 min readOct 19, 2021

It’s the most lucrative time of the year!

Q4 is the big one. It presents more sales opportunities for ecommerce businesses than any other time of the year — creating great demand for those sellers on Amazon and other ecommerce platforms who can take the opportunities.

With Halloween, Black Friday, Cyber Monday and Christmas all following each other rapidly, you need to be prepared — and you need to act now.

That’s our first top tip. Here are some others:

  1. Make sure you have enough stock

Seems obvious enough. But there’s no need to try and guess whether you’ve got enough stock — there is various data you can mine to help you with inventory forecasting.

You should be looking at:

  • Last year’s Q4 sales
  • Last year’s top-selling products
  • Your year-to-date sales
  • Your sales in the last three months.

We can recommend some good tools to help you analyse this data and predict your Q4 sales.

And you’ll need to check your current inventory levels and manufacturing capacity, naturally.

2. Make sure you have cash flow

Fashions change… even in Halloween costumes. Christmas gift trends change every year too. You can keep your business dynamic and profitable by responding to current trends, and to do that you need to have capital available to invest in new stock.

Our partner Payoneer offers a handy, low-cost Working Capital solution.

3. Take advantage of the big sales days

Black Friday and Cyber Monday — and the weekend between — are great opportunities to connect with customers using deals. You can access Deals and Coupons on Amazon in Seller Central.