Amazon’s self-service picture localisation tool is now available for Sellers

Localisation of pictures is finally available to Sellers as well as Vendors, and it’s a game changer for Account Managers.

Last year Amazon finally released a new tool to allow Amazon Vendors to localise their pictures on listings. The ‘country specific upload’ tool lets you choose different images for different countries — hugely useful for targeting your content to different markets.

Previously, your images for an ASIN would appear on every listing under that ASIN worldwide, which could be disastrous for, say, a Japanese Vendor with text-heavy images trying to sell their products in Europe.

Sorting out images was a massive headache, involving weeks of talking to Amazon. Country Specific Upload shortened that process down to the time it takes to click a few buttons.

Rolled out to Vendors first, Amazon has now made it available for Sellers, too.

How did localisation work in the past?

Previously, all images uploaded to a single ASIN were displayed globally by default.

If you wanted to localise your pictures — for example, upload images that contain native language — you had to open a case with Amazon through each of your accounts or…