Amazon’s SECOND Prime Day 2022: when it is, and what you can learn from the first one

This year’s Prime Day was the biggest ever, with 100,000 items sold per minute — but it’s not over yet.

We’re hearing that Amazon is planning a second Prime Day in the autumn.

It’s rumoured for October, in advance of Black Friday but still in the crucial fourth-quarter shopping period.

And the trends reported from Prime Day 2022 in July should give you some guidance to what’s going to sell well.

Prime Day: fall edition

Earlier in the summer Amazon asked Sellers in Seller Central to submit Lightning Deals for this second Prime Day.

Referred to by Amazon as the ‘Prime Fall deal event’, this second Prime-exclusive shopping day will help boost sales in a somewhat disappointing year for Amazon.

Its first-quarter growth was the slowest since 2001, as the eCommerce giant reported a $3.84bn loss. Amazon CEO Andy Jassy suggested that the pandemic and the war in Ukraine were factors contributing to the downturn.

But despite Amazon’s hard year, and despite concerns in the eCommerce sector that the event has had its day, Prime Day 2022 was the biggest yet.