Amazon’s beautiful game: why the eCommerce giant is buying rights to live football

Amazon is branching into a new area: sports. And it’s not dabbling with any old sports: it’s chasing the big leagues. It has just made a deal to broadcast the UEFA Champions League football from 2024–2027 in the UK, joining its current deals to broadcast it in Germany and Italy.

--

--

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store