Amazon Predictions for 2023: What the eCommerce Experts Say

Jérôme de Guigné
8 min readDec 19, 2022

- Written by e-Comas Team

Keeping up to date with the industry’s trends and ever-changing needs is key to ensuring your business is prepared for the year ahead.

We’ve spoken to a variety of our industry leader friends and gathered their insights and predictions for Amazon and the wide world of eCommerce in the new year…

Salsify

  • Shoppers will remain reliant on digital research even while in store
  • Consumers will be more selective about what they spend their money on
  • Best product information for every SKU is even more key

We’re headed into a new era for retail that is post-pandemic; new recession. Firstly, consumers are returning to in-store shopping, but will remain reliant on digital research even while in store. According to Salsify’s Consumer Research [1], 62% of consumers expect to buy in store next year, with 39% saying they regularly look up product information online while in the store.

Due to rising costs, consumers are also going to be more selective about what they spend their money on: 36% of global shoppers Salsify surveyed said they will be spending more time researching products because of higher prices. Amazon is the top destination for shoppers comparing products, 61% say they use the eCommerce giant research what to buy.

As shoppers scrutinise products and pricing, brands and retailers are going to be under even more pressure to get efficient with their eCommerce operations and deliver the best product information for every SKU. Sixty-seven per cent of shoppers said that product descriptions helped them most when deciding what to buy, followed by ratings and reviews (61%), and product images (34%).

Clare Hogan, Senior Retail Media Account Manager at Pacvue

  • Video continues to be value for conversion rates
  • Consumers will be more price-conscious in CPG categories

Video continues to show high engagement and conversion rates with consumers, especially within a multi-touch consumer journey. We’ll continue to see more brands using video to advertise, more accessible…

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