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Amazon Predictions 2022: What the eCommerce Experts Say
Keeping up to date with the industry’s trends and ever-changing needs is key to ensuring your business is prepared for the year ahead.
Read on to find out what some of our Amazon expert friends predict is in store for Amazon and the world of eCommerce in the new year…
- Live streaming growth & it’s time to get serious about DSP
Many of the trends we’ll see from Amazon in 2022 are extensions of the innovations we saw in 2021. Along with other eCommerce players, Amazon is leaning heavily into live streaming and shoppable video, and that’s only likely to increase in the year ahead. If the current holiday season is any indication, consumers have made a permanent shift to eCommerce shopping. So, while some traffic will inevitably return to brick and mortar, Amazon and other retailers will continue to experiment with unique ways to enhance the online shopping experience, from AR and VR to influencer-led content and more micro-season deal events.
From an advertising perspective, 2022 will be the year that brands need to get serious about Amazon’s DSP. Expect to see Amazon roll out additional targeting options, more…
