Amazon Marketing Cloud: the holy grail of advertising?

Jérôme de Guigné
4 min readOct 31, 2022

There’s a new way for Amazon sellers to find out who their customers are.

It’s called Amazon Marketing Cloud, and it looks likely to revolutionise the way we use the vast reams of data available through our Amazon listings to create advertising.

Used well, it will allow us to precisely target potential buyers at every stage of the marketing…