Amazon Live: Shoppable livestreams bring influencer culture to Amazon

Jérôme de Guigné
3 min readDec 20, 2021

What is Amazon Live?

It’s like a cross between Instagram Live and the TV shopping channel QVC: a place to show products in action, and also to engage an audience as they’re actively shopping.

It features ‘shoppable livestreams’ — live videos, as well as livestreams that have finished — of influencers talking about…