Amazon Attribution: What You Need to Know

In the 28 years since its creation, Amazon has become the top eCommerce platform globally and shows no sign of waning.

With over 350 million products sold on Amazon, it is hard to believe it began as a small online bookstore.

There are currently 9.5 million Amazon sellers globally, and because of this, there is a lot of competition. For this reason, many sellers utilise off-channel traffic sources such as paid search like Google, social, and email to drive traffic to their product in the Amazon Marketplace.

However, once the potential customer clicked the link in the ad and entered the Amazon database, there was no way of knowing whether they followed through and bought the product.

That is until Amazon Attribution arrived on the eCommerce scene.

What is Amazon Attribution?

In a nutshell, Amazon Attribution is a form of Amazon Advertising that functions as a measurement and analytics tool.

Before Amazon Attribution, analysing buyer metrics was impossible. Now sellers can track traffic and revenue from third-party channels, such as Google, social media, and email.

What is the purpose of Amazon Attribution?