- Written by e-Comas Team Keeping up to date with the industry’s trends and ever-changing needs is key to ensuring your business is prepared for the year ahead. We’ve spoken to a variety of our industry leader friends and gathered their insights and predictions for Amazon and the wide world…

A financial crisis is bad news for everybody. But savvy businesses can stay ahead in uncertain times. The key is to not let your marketing slide. Companies that hold their marketing budgets steady, or increase them, during an economic downturn are the ones that bounce back the best, according to…

e-Comas has welcomed Nella Argenziano as Head of Advertising and Davy Mouyabi as Head of DSP and Programmatic to its dedicated Advertising department. Nella and Davy are our latest recruits as we continue to develop our Advertising capabilities, following our Amazon Ads verified partner status. Jérôme de Guigné, e-Comas CEO…

There’s a new way for Amazon sellers to find out who their customers are. It’s called Amazon Marketing Cloud, and it looks likely to revolutionise the way we use the vast reams of data available through our Amazon listings to create advertising. Used well, it will allow us to precisely…

For any business with a large number of products to sell or multiple endpoints where they sell those products, product experience management software (PXM) can save a huge amount of time. More importantly, it gives a high level of consistency, and therefore quality, to your brand. Salsify is our favourite…

- Written by Lena Trapp, BidX There are numerous pricing and selling strategies in eCommerce. It is important to find the right one for your store in order to build a sustainable business. To help you with this step, we’ve created a guide to Upselling on Amazon. What is Upselling? Upselling is a…

- Written by GETIDA You are owed Amazon FBA reimbursement whenever Amazon mishandles your inventory, customer orders, and/or returns. Amazon handles billions of worldwide transactions. Mistakes are going to happen. When this happens, Amazon FBA sellers are owed reimbursement for products misplaced, misrecorded, or lost. You might think Amazon automatically…

The temperature dropped and we immediately started thinking about Christmas. And Halloween, and Black Friday, and Amazon’s second Prime Day… As the biggest shopping season of the year is almost upon us, it’s time for sellers on Amazon to gear up their campaigns, check their stock levels and see if…

Retail media continues to boom year on year. Known as the third wave of online advertising, it has quickly caught up with search and social media advertising, represented by the likes of Google and Facebook, to become one of the biggest marketing opportunities online. Retail media networks, in particular Amazon…