4 Great Reasons Why You Should Register Your Brand on Amazon

Jérôme de Guigné
5 min readMay 5, 2021

Registering as an Amazon Brand Owner is now even easier, thanks to its new Brand Self Service Identification process. If you’re a brand-registered seller in the US, this means you can now self-identify as Brand Owner for your registered brands.

If you’re not already a registered Brand Owner on Amazon, there are heaps of benefits that make the exclusive program worthwhile — and not just for US Sellers. Amazon’s Brand Registry is open to Sellers on any Amazon marketplace. It helps you protect your brand, take ownership of your brand’s representation and increase your sales.

Read on to find out more about Amazon’ Brand Registry and our top four reasons why you should register your brand on Amazon.

What is Amazon Brand Registry?

Put simply, Amazon’s Brand Registry validates your brand. It’s a program that identifies brand owners to Amazon, giving them greater control and protection over their intellectual property and content. This creates a better experience for your customers.

Amazon states that enrolling into the registry gives brand owners “access to powerful tools to help protect your trademarks, including proprietary text and image search and predictive automation.”

Registered sellers can also benefit from a dedicated internal team that can help monitor and protect your rights. You can contact them to report any infringements and issues with listings, for example.

Why should you register your brand on Amazon?

Registering your brand on Amazon gives you exclusive access to a host of tools to help promote and build your brand and create a better customer experience.

Here are our top 4 benefits of registering your brand on Amazon:

1. Protect Your Brand

Imagine you’ve gone to great lengths to create a consistent brand that customers know and trust. Then a third-party seller comes along and changes details about your brand or products. Brand Registry helps prevent this by giving you extra protection against…